Switch from Jira Product Discovery to Zentrik

Stop linking evidence by hand. Zentrik pulls it from calls, tickets and your CRM, and ranks your ideas.

Start free trialHow to switch

Checked against public pages on

Zentrik vs JPD at a glance

Open a row for the detail and its source.

Calls, tickets and CRMZentrik ahead
Built in; live on Scale
Partly: Linked by hand

Bring in calls, tickets and CRM notes

Zentrik: Yes, from Gong, Zoom, Teams meetings, Zendesk, Salesforce, HubSpot and more. Live sync is included on Scale and Enterprise, and costs $500 a month on Team. docs 1 · 2

Jira Product Discovery, per its site: Partly. You link Zendesk tickets or filters, Salesforce records, Slack and Teams messages and web pages to ideas yourself. Automatic capture is in Atlassian's Feedback app, in early access for Premium customers. source 1 · 2 · 3

Ranking the backlogZentrik ahead
Automatic, from evidence
Fields you score

Rank the backlog we already have

Zentrik: Yes. It ranks your existing ideas by evidence, goals and revenue, and you approve the order. docs 1 · 2 · 3

Jira Product Discovery, per its site: Yes, with custom fields and formulas such as RICE. On Premium, Rovo AI can review the priorities. source 1 · 2

Revenue per ideaZentrik ahead
ARR and pipeline per idea
Partly: Linked; no totals described

See the revenue behind each request

Zentrik: Yes. Each idea shows the ARR and open pipeline behind it, from Salesforce or HubSpot. docs 1 · 2

Jira Product Discovery, per its site: Partly. You can attach Salesforce opportunities to an idea to show what is at stake. Totals by account are not described. source

Customer portalZentrik ahead
Account votes, via product sign-in
Partly: Needs JSM; no customer votes

Let customers vote and send requests

Zentrik: Yes. Customers sign in through your product to vote and send requests, and each vote is tied to their account. Your engineers set up the sign-in. docs

Jira Product Discovery, per its site: Partly. If you have Jira Service Management, people outside the company can submit ideas through its portal. You can share read-only roadmaps, and votes are for teammates. source 1 · 2 · 3

Testing with customersZentrik ahead
Interviews and tests you send
No: Not on its site

Test ideas with customers before building

Zentrik: Yes. Interviews, question studies and prototype tests, starting with the customers who asked. You invite them yourself. docs 1 · 2

Jira Product Discovery, per its site: Its site doesn't mention running studies with customers. source

Handoff to engineeringJPD ahead
Jira stories with evidence
Native in Jira

Show engineers and agents why each ticket exists

Zentrik: Yes. Stories go to Jira with links to their evidence, and coding agents read the same context over MCP. docs 1 · 2

Jira Product Discovery, per its site: Yes, natively. Ideas link to Jira epics and issues and show their delivery progress. source

Both have:Customer insights attached to ideasA direct Jira connection+1 more

Moving over from Jira Product Discovery

  1. 1Turn on the import, bring ideas
  2. 2Connect calls, tickets and CRM
  3. 3Send stories back to Jira
How the move works

Once the Jira Product Discovery import is on for your workspace, your ideas arrive with their statuses mapped, and Zentrik builds the evidence from your calls, tickets and CRM. Stories you send from Zentrik land in your Jira projects with links to their evidence. docs

Before you switch

  • A separate tool from Jira

    Zentrik is a separate tool. Stories reach Jira with links to their evidence, but the ideas don't live inside Jira, and it's one more vendor for your security review. source 1 · 2

  • Data stored in the US only

    Zentrik stores workspace data in the US, with no choice of region, where Jira Product Discovery Standard lets you choose. Ask for Zentrik's HIPAA terms before you send health data. source 1 · 2

JPD and Zentrik pricing

Zentrik costs more than Jira Product Discovery

Zentrik Team

$9,000

a year at launch price, plus live sync

Jira Product Discovery Standard

$10.50

a creator a month; contributors free

Zentrik costs more than Jira Product Discovery. On Team, calls and tickets arrive once a day without copy and paste, and nobody re-scores RICE fields every sprint. Live sync is $500 a month on top.

Price details

Zentrik Team: One workspace, no seat fees, at the launch price (list $15,000), on an annual commitment billed monthly. Includes 500 signals a month. Live sync adds $500 a month per workspace, and SAML starts at $500 a month plus setup. pricing

Jira Product Discovery Standard: Billed monthly; annual tiers cost less, such as $1,050 a year for 6 to 10 creators. Contributors are free, and up to three creators use it free. Premium, which adds Rovo, is $26.25. source

A fair test

  1. 1Agree what “worked” means
  2. 2Pick ten past decisions with known results
  3. 3Load only the evidence from before each one
  4. 4See which tool ranked the winners higher
The full test plan

Import your Jira Product Discovery ideas and their statuses into Zentrik. Pick ten that shipped and whose results you know, load only the evidence dated before each one into a fresh workspace, and compare its ranking with your scores. Then rank this quarter's ideas both ways and see whether any decision changes. Plan on one PM a few hours a week for three weeks, including security review. how the import works

Want this for your stack? Tell us where your requests start and we’ll send a version with your needs rows, plus the ten-decision backtest worksheet.

Tell us where requests start

The Jira Product Discovery column summarizes Jira Product Discovery pricing, features, Atlassian's guide to insights from external sources and Atlassian Product Collection, as published on October 14, 2026; a feature we couldn’t find there may still exist. Zentrik cells link to its docs. Prices are published prices before any discount. Zentrik is not affiliated with Jira Product Discovery.